Project Overview
Nova is a savings app that rounds up everyday spending. The challenge was explaining a mechanic most people have to see before they trust it.
The answer was a single scroll: one idea per screen, each one demonstrated rather than described.
Approach
The page is built as a sequence of product moments — a transaction, a round-up, a balance moving. Motion is used only where it clarifies, never as decoration.
Copy stays in plain language throughout. No percentages in the hero, no jargon above the fold.
Design System
Every section runs on one set of tokens shared with the app itself, so marketing and product stay visually identical as both evolve.
Outcome
Time on page more than doubled against the previous template, and the support team stopped fielding questions about how round-ups actually work.
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Barbara Anthony-Okafor
Fractional advisory and execution · Commercial growth · Strategic partnerships
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